ABODI

WHOLESALE

ABODI thrives in painfully beautiful things. Through its unique creativity, ultra-contemporary style, and creative evolution, the brand rapidly seduced demanding international fashion customers. 

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ABODI's luxury style is a combination of tradition and innovation. ABODI’s signature style can be defined as baroque futurism; fusing ancient with futurism. ABODI icon is the TWIN UNISUS, a mystical and powerful creature, a winged unicorn. Each collection is a new chapter in the TWIN UNISUS EMPIRE saga since 2013. 

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ABODI continues to gain momentum with features in Vogue Italia, Vogue.com, Vogue UK, Vogue China,Vogue Netherlands. As well as continued partnerships with Cate Blanchett, Emma Roberts, Lady Gaga, Taylor Swift, Rita Ora, Jena Malone, Jasmine Tookes, Olivia Munn, Tyra Banks, Fergie, Kali Uchis, Jurnee Bell, Natalia Reyes, Zooey Deschanel, Sita Abellan, Miranda Kerr, Katy Perry, Jasmine Tookes, Barbara Palvin and many others chose her pieces.

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Project Scope Included: 

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• Introduction of the ABODI brand to market through the SGN Showroom social media platform 

• Coordination with regional and worldwide PR teams to borrow samples for clients shoots and training events

• Served as operational liaison between the Sales Team, internal partners, Production, Distribution, Customer Service, Finance, Marketing, and Planning

• Developed roadmap for execution, including contact names in leadership, pre-selling activities, testing plans, and delivery 

• Provided guidance and leadership to emote the ABODI the brand image, in- and out of market

• Created and in-acted a pricing scheme which resulted in alignment with barriers-to-entry, market conditions, and competitor pricing. 

• Identified prospective clients and opportunities by leading showroom appointments and managing communication, follow-up, and product feedback​