HIO

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HiO is an innovative concept that was developed by SGNgroup to provide a different shopping experience for American consumers by showcasing a unique group of international brands in a modern retail environment. Brands are internationally relevant but with a limited presence in the U.S. Through HiO we provide consumers with unique finds and present brands with excellent market exposure opportunity.

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The HiO concept features 10 brands in an intimate setting from different parts of the world like the UK, France, Mexico, Italy & Spain. Hawkers, tonic Australia, Parfois, Campo Marzio, Emma Lomax, and Why Black Tie? are among the featured brands. 

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Project Scope Included:

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• Translated merchandising guidelines for each partnering brand to present brand story and inspire brand resonance to current & prospective clientele

• Day-to-day visual and operational management of the HiO stores including the execution of inventory planning & in-store training  

• Produced operational and visual store plans for HiO client accounts, resulting in the creation of 2 new HiO store locations in Canada

• Coordinated and developed HiO visual merchandising guidelines with 20 European fashion brands, outlining company standards for shipment processing and product displays while targeting store demographics