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STRENESSE

RETAIL

The heritage of the STRENESSE brand was founded on the confidence of women. She is modern in design, confident by nature, but is feminine with refinement. With this understanding, I was tasked to translate Strenesse's brand heritage and open their first retail shops in North America. 

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Project Scope Included: 

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  • Implementation of sales strategies, promotional events, and merchandising guidelines for STRENESSE U.S. in partnership with Bloomingdale's

  • Conducted market research and contacted clients to develop sales strategies, promotional events, and merchandising guidelines for Strenesse wholesale and retail divisions, resulting in approx. $570,000 in sales

  • Identified targets and opportunities by observing Strenesse in-store operations, assessing Corporate and Executive feedback, and examining weekly business recaps, increasing client retention by 30%

  • Applied strategic sales strategy across all Strenesse locations, which increased the San Francisco location sales rates by 51% and the Hackensack location by 18% in comparison to previous year’s results

Strenesse (Retail): About
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