STRENESSE
WHOLESALE
STRENESSE, known for redefining the modern silhouette was founded in Germany in 1949, and was first introduced in the American market in the early 90s. After restructuring its design team in Nördlingen, the brand was re-introduced in 2012 through wholesale partnerships. Under new direction, I reestablished STRENESSE's brand identity in market and reintroduced the brand to past and prospective clients.
Project Scope Included:
Day-to-day management of the STRENESSE wholesale business including the development of a product roadmap, inventory planning & allocations
Adaptation of brand guidelines to ensure the success of the STRENESSE brand through wholesale and retail partners
Conducted market research and directly contacted clients to develop relationships, re-establish brand resonance, and promote continuous growth of the STRENESSE brand in North America
Identified prospective clients and opportunities by leading showroom appointments and managing communication, follow-up, and product feedback
Developed and implemented an in-market and out-of-market marketing calendar to support all retail/ wholesale account strategies and drive sell through