WILDE VERTIGGA
WHOLESALE
Introduced to market in 2017 Wilde Vertigga, is a conceptual fashion line for men and women with an experimental approach towards making asymmetric shapes into harmony. The vision behind the philosophy is connected to the literary works of Oscar Wilde and his life as a conformist rebel, bridging the gap between individualism and convention. The diagonal line present in every piece encourages the customer to see fashion from a new angle and find perfection in imperfection.
The introduction of unique perspectives on design that creates curiosity and interests of Wilde Vertigga customer base. Wilde Vertigga aims to use innovative textiles and production technologies that challenges boundaries and encourage points of intersection between the sexuality.
Project Scope Included:
Conducted market research and directly introduced prospective clients to the concept of the Wilde Vertigga brand, schedule in-market appointments, and receive brand feedback.
Identified prospective clients and opportunities regarding product positioning by leading showroom appointments and managing initial communication.
Served as the point of contact for buyers and store owners regarding all commercial and sales issues.
Managed sales campaign during New York fashion weeks, work in the showroom to assist buyers in building and placing the orders, insert the orders in the system, and send confirmations.